How to Create an Effective Event Landing Page in WordPress 

Are you struggling to get people to sign up for your event? A common mistake many WordPress users make is promoting events on regular web pages, and in my experience it just doesn’t work as well.

In fact, 77% of businesses send people to their homepage to learn about events, instead of an event page. This is confusing and often makes them leave without signing up.

By taking this approach, you’re missing out on registrations and the chance to make a great first impression.

That’s why I’m here to show you how to create an event landing page in WordPress. One that looks professional and gets people to register.

Steps to Create an Event Landing Page in WordPress:

What Is An Event Landing Page?

An event landing page is a standalone web page that aims to get people to register for your event. Unlike regular website pages that might have multiple links and distractions, an event landing page focuses entirely on your event details and registration.

Having researched several event landing page examples, I’ve found that the most effective ones follow a specific structure that guides visitors toward taking action.

Here’s what that typically looks like:

• A compelling headline that states what your event is about
• An attention-grabbing image or video of past events
• Key event details like date, time, and location
• A clear description of what attendees will learn or experience
• Speaker or presenter information
• Pricing and ticket options
• A prominent registration button or form

The secret to a great event landing page is how these elements work together. They should tell a story that starts with catching your visitor’s attention and ends with them feeling excited to register.

You might be wondering why this structure matters so much. Well, I’ve seen that when visitors can easily find the information they need in a logical order, they’re much more likely to sign up. It’s like creating a clear path that leads straight to your registration button.

Why Does Your Event Need a Landing Page?

Have you ever tried to sign up for an event but got lost trying to find the right information? That’s what happens when events don’t have their own landing page.

When you create a page just for your event, more people sign up because they don’t get confused trying to find out how to register. Plus, it looks way more professional than just having a basic blog post about your event.

But the best part is, it makes things easier for everyone who wants to come. They can find all the details in one place, making it easy to learn about your event and sign up right away.

How to Build an Event Landing Page (Without Coding)

Creating a professional event landing page might sound complicated, but it doesn’t have to be. You don’t need to know any code or hire an expensive developer to build one that looks great.

I use SeedProd, a popular WordPress page builder, for all my landing pages because it makes the whole process effortless.

Just like building with blocks, you drag and drop the design elements right where you want them. Want to add a registration form? Just pull it onto your page. Need a countdown timer? One click and it’s there.

What I really love about using SeedProd for events is that it comes with ready-made event landing templates. This means you don’t have to start from scratch or guess what your page should look like.

Plus, everything works perfectly with your existing WordPress stack, including themes, plugins, email marketing integrations and more.

With that being said, follow my steps below to create a custom landing page for your next event.

Step 1. Install and Activate SeedProd

First, get your copy of SeedProd Pro from the official website. This will give you access to all the event templates and features you’ll need.

If you need help with this step, see our guide on installing SeedProd Pro.

Step 2. Choose an Event Landing Page Template

Now that SeedProd is installed, let’s pick a template for your event page. SeedProd has several responsive landing templates that will save you tons of time.

To get started, go to SeedProd » Landing Pages in your WordPress dashboard and click “Add New Landing Page.”

Next, you’ll see all the available templates.

Click through the different filters like “Lead Squeeze”, “Sales”, and “Webinar” to find a template that works for your event. Many of these templates already have spots for important design elements like event details, speaker sections, and registration forms.

When you find a template you like, just hover over it and click the checkmark.

Then, give your page a name and pick a URL that makes sense for your event.

All of these templates look great on phones, tablets, and computers, so your attendees will have a great experience no matter how they view your page.

For this example, I’ll choose the “Remote Work Webinar Page” template.

Step 3. Customize Your Event Landing Page

When you open SeedProd’s page builder, you’ll see your template preview on the right and your building tools on the left.

It’s super easy to use. Just click any part of your page in the preview, and the settings for that element will pop up on the left, where you can customize it.

Want to add something new to your page? Just grab any of the blocks from the left panel and drag them where you want them.

You’ll find everything from registration forms to countdown timers.

Start by customizing the existing areas of your template to better suit your event. For instance, you’ll want to change the headlines, written content, and images.

In my example, I’ll change the main hero section’s background by clicking on it to open its settings.

Then, I’ll change the background style to solid and upload my own background photo.

You can follow the same process for changing every image in the template.

I love adding videos to my event pages because they give visitors a real feel for what to expect. In fact, 97% of businesses say that explainer videos help users better understand what they do.

My template already has a spot for a video, so adding one is easy.

Just click the video block and paste your video URL into the settings panel. You can use videos from YouTube, Vimeo, or any other popular video platform.

You’ll also want to adjust any colors on your page to suit your branding. You can do this block by block using the built-in color picker.

Alternatively, head to the global color settings by clicking the gear icon in the bottom-left corner of your screen.

Here, click the Colors tab and select colors for the key elements of your page. SeedProd will apply these colors to your whole page, saving you having to manually adjust each element.

Step 4. Add Ways to Encourage Registrations

Looking at my template, I notice it’s missing a few key elements that can help boost registrations. Let’s add a speakers section and a countdown timer to create more excitement about the event.

A speakers section helps build credibility and gives people a clear picture of the value they’ll get.

To add this, I’ll drag the Columns block from the left panel and drop it where I want my speakers to appear. Then I’ll add an image and text block for each speaker.

Social proof is also super important, so let’s add some testimonials from past events. Grab the Testimonial block and add quotes from previous attendees about their experience.

Even just a few positive reviews can help convince people your event is worth attending.

Next, let’s add a countdown timer to create urgency. When people see time ticking away, they’re more likely to register instead of putting it off.

Just grab the Countdown block from the left panel and place it near your registration form.  Then, click it to set your event date and customize how it looks.

Step 5. Publish Your Event Landing Page

Before hitting publish, let’s make sure your page looks great on all devices.

Click the mobile icon at the bottom of your screen to preview how your page looks on smartphones and tablets.

When you’re happy with how everything looks, click the green save button in the top-right corner. Then click publish to make your event landing page live.

That’s it! Your professional event landing page is ready to start collecting registrations.

Here’s a final look at the event landing page I created for this tutorial:

Bonus Tips to Optimize Your Event Page

Want more people to register for your event? Here are some simple tweaks that can make a big difference.

Keep Registration Forms Short 

Did you know that over 20% of users abandon forms because they’re too long and complicated? Every extra field you add makes it less likely someone will complete it.

Just ask for the essentials – usually name, email, and any specific event requirements.

Improve Page Speed

Page speed is crucial too – 53% of people will leave if your page takes longer than three seconds to load on their phone.

Keep things speedy by using optimized images. Large image files can slow things down, especially on mobile devices, so make sure to compress your images before uploading them.

Write Better Calls to Action

Your call-to-action buttons need to stand out and grab attention. Use colors that contrast with the rest of your page, and make your button text specific and action-oriented.

“Save My Spot” or “Register Now” work better than just “Submit”. Place these buttons in spots where they’re easy to find, especially after you’ve explained the value of your event.

For even more help making your event page a success, see our other landing page guides:

• Anatomy of a Landing Page
• What Is a Good Landing Page Conversion Rate?
• Landing Page URL Examples 
• A/B Testing for Landing Pages
• Landing Page Headline Formulas
• Expert Landing Page Optimization Tips
• Landing Page Best Practices

Build Your Event Landing Page

Creating an event landing page doesn’t have to be complicated. With SeedProd’s drag-and-drop builder, you can have a professional-looking page up and running in no time – no coding needed.

Just remember to focus on what matters most: making it easy for people to understand your event’s value and register without hassle. Keep your forms simple, your benefits clear, and your call-to-action buttons prominent.

Ready to build your event landing page? Get started with SeedProd today and watch your registration numbers grow.

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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