How to Customize & Edit WooCommerce Checkout Page 

Imagine losing almost 7 out of every 10 potential customers right at the checkout stage. That’s the harsh reality for many eCommerce businesses, with cart abandonment rates hovering around a staggering 70%.

A clunky, confusing WooCommerce checkout experience is often the culprit. But here’s the good news: WooCommerce checkout page customization can be your secret weapon to combat cart abandonment, boost conversions, and increase sales.

In this guide, I’ll show you how to customize your WooCommerce checkout page quickly.

How to Customize WooCommerce Checkout Page:

Why Create a Custom WooCommerce Checkout Page?

Your WooCommerce checkout page is the final step that can make or break a sale. A generic, clunky checkout process creates unnecessary friction and can lead to lost revenue due to high cart abandonment rates.

By customizing your WooCommerce checkout page, you can:

• Boost Conversion Rates: A clean, user-friendly checkout process removes obstacles and encourages shoppers to complete their purchases.
• Reduce Cart Abandonment: Address common reasons for cart abandonment (like unexpected fees or a confusing layout) with a tailored checkout experience.
• Enhance Your Branding: Reinforce your brand identity with a checkout page that matches your store’s look and feel.
• Improve User Experience: Create a smooth, enjoyable checkout process that leaves a positive impression on your customers.
• Increase Average Order Value: Strategically promote upsells, cross-sells, or special offers right at checkout to boost revenue.

How to Customize Your WooCommerce Checkout Page

Now that you know why a custom WooCommerce checkout is important, let’s look at a few methods for creating one.

1. Use SeedProd Templates & WooCommerce Blocks

Whenever I need to create a high-converting WooCommerce checkout page, SeedProd is my go-to solution.

Trusted by over 1 million website owners, it’s a powerful WordPress page builder that lets you visually design and optimize your checkout for maximum conversions. Simply drag, drop, and customize pre-built templates to create a checkout flow that matches your brand and drives sales — no coding required.

Here’s why SeedProd is the easiest choice:

• No Coding: Design a professional checkout visually with an easy drag-and-drop builder.
• Mobile-Responsive Templates: Start with stunning, pre-designed templates that look amazing on any device.
• WooCommerce Support: Use WooCommerce-specific design elements to improve conversions.
• Boost Sales Features: Easily add upsells, buy-now buttons, trust badges, and more to increase your average order value.

Follow these steps to create a custom checkout page design with SeedProd.

Before making any changes to your live website, it’s always a good idea to create a backup. This ensures you can easily restore your site if any issues arise. Learn how to back up your WordPress website.

Step 1. Install and Activate SeedProd

First, go to the and choose the Elite plan. You’ll need this to access the WooCommerce features.

To access the WooCommerce checkout customization features, head over to the SeedProd website and choose the Elite plan.

Once you’ve purchased SeedProd, you can easily install and activate the plugin on your WordPress website. Need help? Check out our step-by-step guide on installing SeedProd.

After activating the plugin, navigate to SeedProd » Landing Pages from your WordPress dashboard. On this page, click the Add New Landing Page button.

Step 2. Choose a Checkout Page Template

After clicking “Add New Landing Page,” you’ll be taken to SeedProd’s extensive landing page template library.

While each template is fully customizable, you can save time by choosing one that aligns with your brand aesthetic.

For this WooCommerce checkout optimization guide, we’ll start with a blank canvas to explore all the customization options. Hover over the Blank Template and click the checkmark icon.

Next, a popup appears asking you to enter a name and URL for your page. You can change this setting later, so name it anything you like.

Now click the Save and Start Editing the Page button to launch your page.

On the following screen, you’ll see SeedProd’s landing page editor. On the left, you can access page blocks and settings, while on the right, you can view a live page preview.

Adding content to your page is as simple as dragging a block from the left and dropping it onto the right. I’ll show you how to do this next.

Step 3. Add the WooCommerce Checkout Block

Now, let’s seamlessly integrate your WooCommerce checkout into your custom page.

In the right-hand panel, select a page layout by clicking on your preferred column structure (e.g., one column or two columns).

This will create a framework for your WooCommerce checkout page design.

Next, locate the “WooCommerce” section in the left-hand panel. Click and drag the “Checkout” block onto your page, placing it within the column structure you just created.

You’ll now see your default WooCommerce checkout form displayed on your landing page design.

Step 4. Customize Your Checkout Form Fields

SeedProd gives you complete control over your checkout form fields. Click anywhere on the form, and you’ll find the checkout field editor and Style settings panel conveniently located on the left.

In this area, you can edit your WooCommerce checkout form by:

• Making the layout 1 or 2 columns
• Changing the header fonts and colors
• Customize checkout fields fonts, placeholder text fields, form rows, colors, spacing, and borders
• Changing the checkout button style, font, and color
• Adding a custom alert color
• Changing the cart text, colors, borders, and fonts
• Adding custom fonts and colors to the payment details section

I usually recommend customizing the checkout fields to make it easier for customers. You can do this easily with the checkout field editor.

Now click the Templates tab, and you’ll see various page customization styles for your checkout fields. Click any style to add it to your checkout form instantly.

Before proceeding, click the green Save button at the top-right corner of your screen to save your progress.

Step 5. Add a Header to Your Checkout Page

Adding a header to your WooCommerce checkout page can improve user experience and reinforce your brand identity. SeedProd’s “Sections” feature makes this easy.

Next to the blocks panel, click the Sections tab. This shows several premade layouts you can add to your page with a single click.

For instance, clicking the Headers section shows 3 different premade header styles. Choose a design you like and click the plus icon to import it onto your design.

By default, any new section is added to the bottom of your page. To move it to your header area, hover your mouse over it and click the move section icon. Then, drag the entire section to the top of the page.

After, you can click any element inside your header section to see the customization options in the left panel. For instance, clicking the image block inside the header section lets you upload a new image to use as your logo.

You can even delete the button block in your header and replace it with your social profile icons.

Step 6. Boost Sales with Product Suggestions

SeedProd’s powerful WooCommerce integration makes it easy to cross-sell, upsell, and promote your products and services from any landing page. The range of product grid blocks allows you to show:

• Recent products
• Sale products
• Best selling products
• Featured Products
• Top-rated products

You can select the Products Grid block and drag it to your page. Then, click the block to see the settings in the left-hand panel.

In this panel, you can choose how many columns of products to display, like a single product or multiple, and add pagination to your product grid. You can also filter which products visitors see by choosing a query type from the drop-down menu.

After, you can set the product order by:

• Date
• ID
• Menu Order
• Popularity
• Random
• Rating
• Title

You can also choose to show them in ascending or descending order.

Add Testimonials to Your Checkout Page

Testimonials and star ratings are another great way to add trust and credibility to your checkout page. If potential customers see that people positively review your products, they’re more likely to complete the checkout process instead of abandoning their shopping cart.

To add customer testimonials to your checkout page, drag the Testimonial block from the left panel and drop it onto your page. Then, you can click the block to see the settings and add your customer testimonials.

You can include as many testimonials as you like and even show it as a sliding testimonial carousel.

Step 7. Refine Your Checkout Page Design

SeedProd’s global customization settings allow you to change the overall look of your WooCommerce checkout page.

Click the gear icon in the bottom-left corner of your screen. This shows a Global Settings panel for fonts, colors, background, and custom CSS.

Expanding the Font heading lets you change your header, body fonts, and weights. It’s as easy as picking a Google font from the drop-down menu.

You can also click the Font Themes button to see examples of different font pairings. Then, you can click to apply them to your page.

The Colours section is similar. Click any color to see a color dropper tool, from which you can select individual colors for headings, text, buttons, and more.

Or you can click the Color Palettes button to choose from over 20+ pre-designed color schemes.

In the Background section, you can change your background color, gradient, and image. You can even add a video background or full-width slideshow.

And finally, in the Custom CSS section, you can add custom code to customize the WooCommerce checkout page even more. For example, you can highlight coupons with quirky styling or add a click-to-call phone number for customer service.

When you’re happy with how everything looks, click the Save button.

Step 8. Publish Your Custom Checkout Page

Before making your checkout page live, it’s a good idea to test it on mobile devices. If it isn’t mobile-responsive, it won’t look and perform as well on smaller touch screens like tablets and smartphones.

It could even cause users to abandon their shopping carts out of frustration.

The good news is that SeedProd has a built-in mobile preview option so that you can check your page is mobile-friendly. Just click the mobile icon at the bottom of your screen.

Now you can see how your checkout page looks on mobile and change anything that doesn’t look or work correctly.

When everything looks great, it’s time to publish. Click the down arrow next to the green Save button and click Publish.

Here is the final look of a checkout page I customized on my test site:

Great work! You now have an awesome customized WooCommerce checkout page.

Step 9. Enable Your Checkout Page in WooCommerce

There’s 1 one more step until your new checkout page is ready to take orders. You need to set it as your default checkout page in the WooCommerce plugin.

To do that, navigate to WooCommerce » Settings and click on the Advanced tab. Next, go to the Checkout page heading and choose the page you just made from the drop-down menu.

Remember to click the Save Changes button to store your settings.

Expert Tip: Don’t Forget the Thank You Page

Don’t underestimate the value of a customized thank you page after checkout.

Here’s why it matters:

1. Show Gratitude: Thank your customers for their purchase. A simple, genuine message goes a long way.
2. Offer Incentives: Provide a discount code for their next order to encourage repeat business.
3. Promote Sharing: Ask customers to leave a review or share their purchase on social media.
4. Give Extra Support: Include links to helpful resources about the product, like instructions or FAQs.

A thoughtful thank you page leaves a great final impression and helps turn customers into loyal fans. I recommend reading this guide to create a custom WooCommerce thank you page.

2. Use FunnelKit or WooCommerce Sales Funnels

FunnelKit is a powerful option that goes beyond basic WooCommerce checkout page customization. It allows you to enhance your checkout flow using ready-made templates, drag-and-drop functionality, and built-in optimization features—all without writing a single line of code.

FunnelKit Builder also offers optimizations like express checkout buttons, which can reduce cart abandonment by simplifying the payment process.

You can follow their step-by-step guide here to customize your WooCommerce checkout page using FunnelKit.

3. Use WooCommerce Blocks for Quick & Simple Edits

If you only need to make minor tweaks to your checkout layout, WooCommerce Blocks (available in the WordPress block editor) might be sufficient. This native method allows for basic WooCommerce checkout page customization without the need for additional plugins.

However, keep in mind that WooCommerce Blocks has limitations when it comes to advanced styling and functionality.

How to Edit WooCommerce Checkout Fields

Another way to customize your Checkout page is to edit your WooCommerce checkout fields. This will streamline the process for shoppers, making it easier for them to complete an order.

WooCommerce typically has several default fields that you can use:

•  First name
• Last name
• Email address
• Phone
• Company name
• Town/City, and more.

To give you an example, the Company name field is a good option if you mostly sell to individuals. Similarly, the Date of Birth checkout field is ideal if you give customers discounts or gifts on their birthdays.

Of course, there are several other ways to customize your WooCommerce fields. You can change their colors, adjust their size, or change the placeholder text.

You should also only ask for essential information on your checkout page. Make it clear which fields are required so customers know what they need to fill out. Boost convenience by letting customers customize their delivery experience – give them options to choose preferred dates and contact methods.

To edit WooCommerce checkout fields, consider these plugins:

• Flexible Checkout Fields: This plugin offers a user-friendly interface to add, remove, edit, and reorder checkout fields. You can use it to create custom fields like radio buttons, checkboxes, and dropdowns.
• Checkout Field Editor (Checkout Manager for WooCommerce): This freemium plugin allows you to customize existing fields and add new ones. It provides conditional logic features for sophisticated checkout customizations.
• YITH WooCommerce Checkout Manager: This comprehensive plugin offers a drag-and-drop interface for field customization, conditional logic, and multi-step checkout options.

WooCommerce Checkout Customization FAQs

Next, More WooCommerce Tips

You’re now well-equipped to create a custom WooCommerce checkout experience that’s both visually appealing and optimized for conversions.

Remember, SeedProd’s drag-and-drop builder and powerful WooCommerce integration make it easy to control your checkout page design even if you’re not a tech expert.

Not only is the plugin fast and bloat-free, but it’s also so easy to use that even beginners can create a customized store without hiring a developer.

Ready to transform your checkout and boost sales?

If you found this tutorial helpful, you may also like the following WooCommerce guides:

• How to Add View Cart Button in WooCommerce
• How to Change Shop Page Title in WooCommerce
• How to Add Star Rating to WooCommerce Product Pages
• How to Display Related Products in WooCommerce Step-by-Step
• How to Customize Your WooCommerce Add-to-Cart Button
• How to Display Product Categories and Tags in WooCommerce
• How to Add a WooCommerce Shopping Cart Icon In Menus

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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Stacey Corrin Writer

Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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