WordPress landing pages are ideal for marketing products and services. They get visitors to take action, generating leads and sales for your business. But how exactly do you build one? In this guide I’ll show you how to create a landing page in WordPress step-by-step.
What Is a Landing Page?
A landing page is a standalone web page that visitors land on after clicking a link in an ad, email, or other places online. Landing pages are designed to achieve specific goals, such as:
- Generate Leads: Collect contact information like email addresses to build a database of potential customers.
- Boost Sales and Conversions: Encourage visitors to purchase a product, subscribe to a service, or register for an event.
- Test the Market: Test the market response to a new product or offer before a full-scale rollout.
- Deliver Content: Provide access to resources like e-books, whitepapers, or courses in exchange for user information.
Landing pages differ from other web pages because they don’t live in your website’s navigation menu and are designed for a specific purpose and moment in an advertising campaign.
How to Create a Landing Page in WordPress
Creating a landing page in WordPress is quite easy if you use a WordPress landing page plugin. Even if you don’t have any coding experience, you can create professional, high-converting landing pages in WordPress that drive traffic and sales.
While there are various WordPress landing page plugins to choose from, they’re not all easy to use.
That’s why I’m using my favorite landing page builder plugin, SeedProd, for this guide. It’s the best WordPress landing page plugin on the market.
It has an easy-to-use drag-and-drop builder, hundreds of mobile-responsive templates, and premade landing page blocks to boost conversions.
Let’s jump right into the steps for creating a landing page in WordPress:
Step 1. Install SeedProd Landing Page Plugin
Click here to get started with SeedProd and quickly download the plugin. In just a few clicks, you’ll have it installed on your WordPress site.
If you’d like a walkthrough, we have a guide on installing SeedProd.
After activating the plugin, navigate to SeedProd » Landing Pages from your WordPress dashboard and click the Add New Landing Page button.
Step 2. Choose a Landing Page Template
On the next page, you can choose a landing page template to jumpstart your design process. Whether you need a landing page for sales, lead generation, webinar registrations, or a custom project, there’s a template to match your goals.
These fully customizable templates eliminate the need for design experience, allowing you to create a professional-looking landing page with ease.
Alternatively, you can select the Blank Template to build and design your own page in the visual editor.
For this tutorial, I’ll choose the Newsletter Squeeze Page Template. To use it, hover your mouse over the template and click the tick icon.
After that, a lightbox popup will appear where you can give your page a name and a custom URL. Then click the Save and Start Editing the Page button to load your template in the drag-and-drop builder.
Step 3. Customize Your Landing Page Template
After creating your new page, you’ll see the visual drag-and-drop page builder. This makes it simple to customize your landing page’s layout and content.
Drag and drop elements like headlines, images, buttons, and more directly onto the page. No coding required.
You’ll find a variety of blocks in the sidebar, each with customizable options to match your brand.
For instance, if you click the Button block to open the settings, you’ll see several template styles, colors, gradients, and outlines.
The Advanced tab also allows you to change the block’s content, size, alignment, color, and typography.
Need to boost conversions? The Advanced blocks have you covered, with options for lead generation forms, countdown timers, testimonials, and more.
Adding Landing Page Sections
Want to create entire sections quickly? SeedProd offers pre-made layouts for headers, hero areas, FAQs, and more, giving you a head start on your design.
To add a section to your landing page, hover over an example with your mouse and click the plus + icon.
SeedProd then inserts the section into your page. You can then click and edit the elements as you would with the blocks.
Customizing Global Styling Options
To maintain a consistent look and feel across your landing page, use the global styling options to easily control colors, fonts, and background images.
For example, you can add a video background or background slideshow functionality to your page. Or you can change the background color and give your landing page a consistent color palette.
Remember to save your changes during the design process by clicking the Save button at the top-right corner.
Restoring to an Older Landing Page Version
Sometimes, you might need to go back to a previous landing page version.
Click the clock icon at the bottom left of your screen to do that. Then, you can view your revision history and switch to a different version.
Step 4: Connect Your Email Marketing Service
Seamlessly grow your email list by integrating your favorite marketing tools.
Connect to popular email providers like Constant Contact, GetResponse, Mailchimp, ActiveCampaign, and more, ensuring every lead captured through your landing page goes straight to your email list.
You can also set up Google Analytics tracking, spam protection, and other apps with Zapier.
Find it in the integration list and click Connect to link your email service.
Then, follow the instructions to connect and verify your account. After that, you can link all your opt-in forms to your email list.
Step 5: Configure Your Landing Page Settings
Next, take control of your landing page’s performance with easy-to-use settings.
Adjust SEO settings to boost your page’s visibility in search results, ensuring more potential customers can find you. You can also connect to analytics platforms to track your landing page’s effectiveness.
For advanced users, there are options for custom header, body, and footer scripts, giving you full control over your page’s functionality.
Remember to click Save to preserve your changes.
Step 6: Publish Your Landing Page in WordPress
Before publishing your landing page, you should preview it. That way, you can see if it looks good on both desktop and mobile devices.
To preview your page, click the preview icon in the landing page builder. You’ll see a mobile page preview instantly, so you can scroll through and make any changes. Just click the icon again to switch back to the desktop preview.
If you’d like to see a live preview of your page, click the eye icon to open your landing page in a new tab.
When you’re happy with how everything looks, click the arrow under the Save button and click Publish.
Here’s an example of a landing page I created for this guide on my test website:
How Do I Make My WordPress Homepage a Landing Page?
If you want your landing page to be the first thing website visitors see, you’ll need to set it as your static homepage.
To do this, go to Settings » Reading from your WordPress dashboard. Then, select the ‘A static page’ option, and choose the landing page you just created from the dropdown menu.
It won’t be the same as your regular homepage. Instead, it means your custom landing page is where visitors land when they click through to your main WordPress site.
FAQs on Creating a Landing Page in WordPress
Plus, there are many plugins, including page builders, that help create landing pages easily. These page builders are user-friendly and don’t require coding skills. They let beginners make effective landing pages without needing a developer.
Some builders even allow creating a landing page without having a full website.
2. Eye-catching images. Use high-quality photos and hero images to illustrate your offer. Pictures of happy, smiling faces can help people imagine themselves as customers.
3. Compelling copy. Ensure your copy is easy to read with a clear font and write in a way that addresses your visitors’ pain points.
4. Urgency. Including limited offers and countdown timers on your custom landing page creates urgency. This compels visitors to take action for fear of missing out.
5. Calls-to-action (CTAs). Always include a bold CTA button to encourage visitors to act on your provided information.
For more landing page design tips, see this anatomy of a landing page guide.
Next, Optimize Your Landing Page
I hope this guide helped you learn how to create a landing page in WordPress. Once your page is up and running, don’t forget to test and optimize for the very best results.
To help you with this, you may find the following guides useful:
- Expert Landing Page Optimization Tips
- How to A/B Test Your Landing Page
- Types of Landing Pages Guaranteed to Convert
- Landing Page Best Practices for Incredible Conversion Rates
- Landing Page URL Examples and Best Practices
- How to Create a Quick Landing Page to Test Ideas
- Landing Page Headline Formulas to Boost Conversion Rates
- Landing Page Not Converting? 9 Tips to Fix It Fast
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