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How to Create a Landing Page with Form in WordPress

How to Create a Landing Page with Form in WordPress 

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: Turner John
reviewer image Turner John
John Turner is the co-founder of SeedProd. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Ever wondered how to create a landing page with forms for your WordPress website?

Creating a landing page with a contact form is one of the easiest ways to turn your website’s traffic into leads and customers. I use this tactic on my own website to build relationships with new clients.

But how do you actually make one? Do you need to know HTML, and how do you ensure your form converts?

Luckily, you don’t need coding skills or a developer to quickly launch a contact form landing page. With the right WordPress plugins, you can launch one in minutes. And in this guide, I’ll show you how step-by-step.

How to Create a WordPress Landing Page with Form:

Should Landing Pages Have a Contact Form?

Yes, landing pages should definitely have a contact form. It’s a big part of what marketers do to get new customers.

In fact, 67% of B2B marketers say forms are one of their top three lead-generation tools (Demand Gen Report, 2023). A contact form can help you get more leads, make your website show up better in search results, and make people trust your site more.

What Type of Form Does Your Landing Page Need?

The type of form you need depends on your goals. Here’s a quick guide to common form types and when to use them:

Form TypeWhen to Use It
Lead GenerationTo collect contact info from potential customers
ContactFor general inquiries on any business website
Event RegistrationWhen hosting events, webinars, or workshops
SurveyTo gather customer feedback and opinions
Job ApplicationWhen hiring new employees
Appointment BookingFor scheduling client meetings or appointments
Contest EntryWhen running giveaways or competitions
Product Pre-orderTo gauge interest in upcoming product launches
SubscriptionFor newsletter sign-ups or content updates
Quiz or AssessmentTo engage visitors and learn about your audience
Support RequestFor managing customer support inquiries
DonationEssential for non-profits collecting online donations
Account CreationWhen users need to sign up for an account
Demo RequestFor setting up product demonstrations
ReferralTo encourage customers to refer friends or colleagues

Remember, the best form for your landing page is one that matches your specific goal. Keep it simple and only ask for the information you really need.

Steps to Create a Landing Page with Form in WordPress

Now that we’ve covered the basics, let’s dive into the actual process of creating a landing page with a form in WordPress. In this step-by-step guide, I’ll walk you through the entire process using two powerful tools: SeedProd and WPForms.

SeedProd Drag and Drop WordPress website builder

Why these tools? Well, in my experience, SeedProd offers the easiest way to build stunning landing pages, while WPForms is the most user-friendly form builder for WordPress. They’re a powerhouse combination that lets you create professional-looking landing pages with forms in no time.

Easy to UseCreate beautiful landing pages without coding. Just drag and drop elements.
Works with WPFormsIntegrates with WPForms, a beginner-friendly form builder. Add any form type to your landing page in a few clicks.
Versatile FormsCreate various forms with WPForms:
Survey forms
• Subscription forms
• Order forms
• Booking forms
• And many more
Built-in FormsSeedProd has its own opt-in forms. No need for extra plugins.
Time-SavingCreate landing pages with forms in minutes. Great for those not comfortable with coding.

By the end of this guide, you’ll have a fully functional landing page with a form, all without writing a single line of code. Let’s get started.

Step 1. Install and Activate SeedProd

First, visit the official SeedProd website and download the plugin to your computer.

Once you have the plugin file, log in to your WordPress dashboard. Then, go to the “Plugins” section in the left-hand menu and click “Add New.”

Add a new WordPress plugin

At the top of the page, you’ll see an “Upload Plugin” button. Click this, then choose the SeedProd file you just downloaded. After uploading, click “Install Now.”

WordPress will take a moment to install the plugin. Once it’s done, you’ll see an “Activate” button. Click this to turn on SeedProd.

Activate SeedProd plugin

Pro Tip: Make sure you’re using the latest version of SeedProd to access all the newest features and ensure compatibility with your WordPress setup. In this guide, I’m using the latest version of SeedProd Pro for the extra blocks and templates. There’s also a free version of SeedProd you can use.

Step 2. Choose a Landing Page Template

Now that SeedProd is installed, it’s time to pick a template for your landing page. SeedProd has hundreds of pre-designed templates, making it easy to create a professional-looking page quickly.

To select a template, go to SeedProd » Landing Page from your WordPress dashboard. Then, click the “Add New Landing Page” button.

add new landing page SeedProd

You’ll see a gallery of landing page templates. Browse through them or use the filter options to find one that fits your needs.

landing page templates

When you find a template you like, hover over it and click the checkmark icon.

Choose a landing page template

After selecting your template, a popup box will appear. In this box, you’ll need to enter a name for your landing page and choose a URL.

enter your landing page details

Once you’ve filled in these details, click the “Save and Start Editing the Page” button.

Here’s the best part: all of SeedProd’s templates are mobile responsive. This means your landing page will look great on any device – whether it’s a desktop computer, tablet, or smartphone.

This is crucial for providing a good user experience and maximizing conversions.

You don’t need to create separate designs for different screen sizes. SeedProd automatically adjusts your layout to fit any screen, ensuring that your forms, images, and text are always easy to read and interact with.

If you can’t find a template that’s exactly right for your needs, don’t worry. You can always start with a blank template and build your page from scratch, or choose a template close to what you want and customize it.

Step 3. Customize Your Landing Page Template

Once you’ve chosen your template, you’ll enter the page builder, where you’ll notice it’s split into two main areas:

  • On the left side, you’ll see a sidebar with various blocks and sections you can add to your page.
  • On the right side, there’s a live preview of your landing page.
SeedProd landing page builder interface

This setup makes it easy to see your changes in real time as you build your page.

To edit any element on your page, simply click on it in the preview area. When you do this, options for customizing that element will appear in the left sidebar.

Customize landing page elements

This is where you can change things like text, colors, fonts, and more.

Want to add new elements to your page? It’s as easy as drag and drop.

Browse through the blocks in the left sidebar, find one you like, and drag it onto your page. You can add headlines, images, buttons, countdown timers, and more.

Add new landing page elements

To rearrange elements on your page, click and drag them to a new position. SeedProd will show you where to drop the element and provide helpful guidelines.

Rearrange blocks in seedprod

Remember, you’re not limited to what’s in the template. Feel free to delete elements you don’t need, add new ones, or completely rearrange the layout.

Delete a block in SeedProd page builder

The goal is to create a landing page that fits your specific needs.

Step 4. Add Your WordPress Form

Now that you’ve customized your landing page, it’s time to add the most crucial element: your form. SeedProd makes this incredibly easy with its “Contact Form” block.

Look for the “Contact Form” block in the left sidebar of the page builder. Then, drag and drop this block onto your landing page where you want your form to appear.

SeedProd contact form landing page block

If you don’t have WPForms installed yet, don’t worry. SeedProd will prompt you to install the plugin. Just follow the on-screen instructions to get it set up.

Once the WPForms block is on your page, you’ll see an option to select a form. If you’re new to WPForms and haven’t created any forms, click the “+New Form” button.

Add a new WPForms form to your landing page

This will open the WPForms builder in a popup window within the page builder. It’s like magic – you can create your form without leaving your landing page.

WPForms builder inside SeedProd page builder

Not sure how to make one? Check out this guide on how to add a contact form in WordPress. It’ll walk you through the process step by step.

After you’ve created or selected your form, you can customize how it looks on your landing page. Click on the form block in your page preview, and in the “Content” and “Advanced” tabs, you’ll see options to :

  • Adjust the form’s spacing
  • Show or hide the form’s labels
  • Customize the text color and style
  • Add animation effects
landing page form customization options

Pro Tip: Don’t be alarmed if your form doesn’t display correctly in the builder. This is normal and doesn’t reflect how it will look on your live page. Rest assured, once you publish your landing page, the form will display correctly with all its fields and styling intact.

Step 5. Connect Your Email Marketing Service (Optional)

If you want to grow your email list, you can use SeedProd’s opt-in form block to collect email addresses directly on your landing page.

Look for the “Optin Form” block in the left sidebar. Then, drag and drop it onto your landing page, where you want your opt-in form to appear.

SeedProd opt-in form block

To make the most of this feature, you’ll want to connect SeedProd to your email marketing service. This ensures that email addresses collected through your opt-in form are automatically added to your email list.

To do this, click on the “Connect” tab in the top menu of the page builder. Here, you’ll see a list of supported email marketing services.

seedprod email marketing integrations

Find yours and click on it. Then, follow the prompts to enter your API key or authorize the connection. (You can usually find your API key in your email marketing service’s account settings.)

Connect constant contact email list to landing page

Pro Tip: Even if you use a WPForms contact form, you might still want to add a separate opt-in form. This gives visitors a quick and easy way to join your mailing list without filling out a longer contact form.

Step 6. Publish Your Landing Page with Form

Before you publish your landing page, it’s best to make sure it looks good on all devices. Start by finding the preview icon in the bottom toolbar of the SeedProd page builder and click it to open the preview mode. 

Preview landing page with form

You can also click the device icons to cycle through mobile, tablet, and desktop views.

Take your time to carefully check how your page looks on each device type. If you notice any issues, don’t hesitate to make any necessary changes in the editor.

Landing page with form mobile preview

When you’re satisfied with how your page looks, it’s time to publish. Look for the “Save” button in the top-right corner and click the dropdown arrow next to it. From there, select “Publish”. 

Publish landing page with form

Once published, you can preview your live page to see exactly how it looks to your visitors.

Example of a WordPress landing page with opt-in form

Congratulations! Your landing page with a form is now live and ready to start collecting leads or responses.

Here is a preview of the contact form I added to my landing page:

Example of a WordPress landing page with contact form

Remember, you can always return to the SeedProd editor to make changes or updates to your page as needed. This allows you to continue optimizing your landing page for better performance.

Frequently Asked Questions

Can I use conditional logic in my WordPress landing page forms?

Yes, you can use conditional logic in your WordPress forms using a form plugin that supports this feature, such as WPForms. Conditional logic allows you to show or hide form fields based on user input, creating a more personalized and efficient form-filling experience.

How do I add a thank you page after form submission in WordPress?

Most form plugins allow you to set up a custom confirmation message or redirect to a thank you page after form submission. In WPForms, for example, you can easily configure this in the form settings by selecting “Go-to URL (Redirect)” as the confirmation type and entering your thank you page link.

WPForms go to URL redirect form confirmations

How can I keep my WordPress forms secure?

To keep your WordPress forms secure, use a reputable form plugin with security features like CAPTCHA or honeypot fields to prevent spam submissions. Additionally, ensure your WordPress site is up-to-date, use strong passwords, and consider installing a WordPress security plugin for overall website protection.

Build a Landing Page with Form Today

Creating a landing page with a form in WordPress doesn’t have to be complicated. With tools like SeedProd and WPForms, you can easily design professional-looking pages that capture leads and grow your business.

For more insights on creating effective landing pages and forms, check out these helpful articles:

Thanks for reading! We’d love to hear your thoughts, so please feel free to leave a comment with any questions and feedback.

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author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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